Concepts and notions of innovation are societal and political battlegrounds. How strongly they imply imaginations about responsibilities between science and society becomes apparent when comparing notions of innovation in different socio-political contexts. In European policy contexts, innovation is mostly defined as technological innovation for the market, insinuating that its primary responsibility is to secure competitiveness, economic growth and jobs. With this market-orientation in mind, the vehemence with which the Indian government promotes “frugal innovation” as “sharply” contrasting with this “conventional approach” in its current Five Year Plan is striking. The absence of critical reflection in STS on this remarkable innovation concept is so striking that I want to open a discussion here.